Social Media can be confusing and can take up a lot of time especially when you are at the start of a new business. I can recall after I had initially set up my business and attended my first networking event, I had people saying to me “you need to have this account and this account and you need to sign up for this and you need to do that”.
It was so overwhelming and I didn’t know where to start! I think it is important to take some time to do some research and find out where your potential clients hang out as these should be the platforms you are on too.
There are so many articles explaining the benefits of each social media account with plenty of tips and guides to assist you (the joys of Google!). Social Media Examiner is a good website to check out and I do share articles on my social media accounts too.
I have a number of social media accounts as I was interested to know more about them and I thought I should have a bit of knowledge in case I was ever asked to help manage them.
You know that you need to be on social media for your business, but do you know what platform to use, what to post and how often?
Here are my top tips to help with planning your social media:
Know where your clients hang out
Spend a little time doing some research to find out where your potential clients are. It would be a waste of your time and effort creating a Facebook page, if your clients hang out on Pinterest for example.
Create a Social Media schedule
Social Media can take up so much time so block out sometime in your calendar to focus on planning your social media activity for the week ahead.
You can create your own Social Media planner in Excel or Google sheets, use your calendar or set up a project management tool such as Trello, whatever would make life easier for you.
Plan what you are going to post
The good thing with planning is you can review what has worked well and what has not worked and make adjustments. You may decide to have themed posts on certain days of the week ie, Motivational Monday or ask questions to engage with your followers and provide useful information.
Use a Social Media scheduling tool
As we all know social media can be such a big distraction and those 5 minutes can quickly become 30 minutes or longer!
There are some great tools that you can use to schedule some of your social media posts which means that you will have more time to focus on your business.
Many of the scheduling tools have free options available and will enable you to schedule posts to different social media platforms, although it is best to use the Facebook scheduler for posting on Facebook.
Some scheduling tools, you can check out and try:
For a variety of accounts: Buffer, Hootsuite, Viraltag, Sproutsocial
What social media scheduling tools do you recommend?