Have you been considering sending newsletters for your business but unsure if it’s worth it?
We know how important marketing is to help promote our businesses, services and products. We also know how difficult it can be to be seen on social media with the changes in algorithms.
Sending out a newsletter is an easier way to be seen by your subscribers and you own your email lists.
So, you have decided to set up a newsletter but what next?
Before you go ahead with setting up an account, there are a few things to think about:
Why are you sending a newsletter?
A newsletter is a great way to keep in touch with your subscribers. You can provide them with business updates, new products and services, promotions, sales and offers.
How often are you going to send a newsletter?
Think about how long it will take you to plan, write, edit, upload and schedule a newsletter. Be consistent and stick to a schedule whether it is quarterly, monthly or weekly. Your subscribers will get used to receiving your newsletter in their inbox.
What are you going to write about?
Make the newsletter content relevant to what your subscribers want to read about. Talk about things that your subscribers want to know about or that will be useful and informative. Set up a spreadsheet or editorial calendar to plan themes and the content for each newsletter
Are you going to have a freebie offer to encourage sign-up? If so, what will it be?
Think about the newsletters you have signed up for. What made you sign and give your email address and what was the freebie? Create a freebie such as a checklist, tips, a how-to video etc.
What email marketing system are you going to use?
There are a few systems that you can choose from. I like MailChimp but there is also MailerLite, MadMimi, Aweber and Constant Contact.
Newsletters are a great way to showcase your business, products and services, demonstrate your knowledge and expertise and keep in contact with your customers (past, present and future).