Social media is all around us in our everyday life and more businesses are now joining in.
Not long after I set up my business, I was asked by many: ”Are you on Facebook? Are you on Twitter? We will have to connect on LinkedIn. How often do you blog?”
I was lucky that I had personal profiles and an understanding on how to set up business profiles but for some it can be a daunting prospect. I attended a Social Media training event which had great tips and information and helped people at all levels of knowledge and experience.
Benefits of using Social Media in your Business
There are a lot of benefits in getting involved with social media for your business. These are just a few examples:
- It’s a good way to interact with existing and potential customers building business relationships
- Different way to get your branding across to different markets and generating more leads
- Easy to respond quickly to what is going on in your industry and have your finger on the pulse
- Cheaper form of advertising and promoting your business
- Good way to share experiences and show expertise in your field – building level of trust
As with everything, there are always two sides of the coin and not everyone feels that it works for them:
- There is too much pressure to make time to maintain your social media presence over all platforms
- Lack of time to respond to queries, feedback and comments as delays will not create a good impression
- Not using the social media in the correct way ie spamming. This will disengage customers both existing and potential
- Pressure to update your accounts regularly with good, informative posts
- It is possible that training or employing someone to help with their posts would help change views especially if or when they started seeing results
My own personal view is that businesses should do what they feel is best for their business. Sometimes it is more about the quality of the posts rather than how many posts you do each day. There are businesses that can help you manage your social media or provide you with training to help you get the most out of each platform.
Success doesn’t happen overnight and by putting in the effort of building your social media presence, you will reap the benefits.