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SMART objectives

One way to focus on goals, is to create SMART objectives.

Having objectives and goals in place is important for any business, large or small.

S – Specific

The goals that you set must be very clear to avoid any confusion or misunderstanding. Specific goals allow you to know exactly what is expected of you, by when and how much.

M – Measurable

The goals that you set enable you to keep track of your progress. Measurable goals allow you to know how much you have achieved and how far you need to go to complete the goal.

A – Achievable

The goals that you set must achievable by you. Achievable goals allow you to stretch a bit to achieve them and aren’t too difficult, too easy or boring which can be demotivating.

R – Relevant

The goals that you set must be relevant to you and your business. Relevant goals allow you to move your business forward with worthwhile goals that support your business.

T – Timely

The goals that you set must have timescales. Timely goals will allow you to focus on what you need to achieve by incorporating them into your to do list.


An example of an objective is:

I want to write a book about setting up a Virtual Assistant business.

To make it SMART, break it down into sections:

Specific: I will write a book about setting up a Virtual Assistant business that is a minimum of 250 pages

Measurable: I will write one chapter per month

Achievable: I will work on the chapters and content before looking at publishing

Relevant: I will be able to work on this without impacting on my business and it will help establish me as an expert in the Virtual Assistant field

Timely: I will have completed my book and have it ready for publishing in 12 months

SMART objective: I will write a 250 page book about setting up a Virtual Assistant business by writing 1 chapter a month. The book will be completed in 12 months ready for publication.

What SMART objectives have you set yourself?

Setting SMART Objectives in Business
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