How do you make time for social media when you are busy running your business? It can be difficult being in charge of your business, looking after customers and staff as well as dealing with a family and looking after a house and maintaining a work-life balance.
We all know how important it is to have a presence on social media for your business. We also know how distracting social media can be, I mean, how many times does a cute or funny video catch your eye? Or is that just me?
I can remember when I first set up my business being told to make sure I was on Facebook, Twitter and LinkedIn and post numerous times a day every day! And that’s not forgetting Pinterest, Google+ and Instagram too…talk about social media overwhelm.
So how can you make time for social media when you’re busy running your business?
I do think it is important to have a presence on different social media platforms but that does not mean that you must be active on all of them. You can just set up an account, branded with all your details and just one or two posts directing customers to where you are more active.
I also believe it is important to be consistent but with quality posts rather quantity as I often unfollow or unlike a page if there are too many posts.
Pick a platform
If you are struggling with time, then focus on one social media platform ideally the one where your ideal customers are. You can post on your other accounts when you have more time.
Make the time for social media
Schedule in the time into your calendar and add to your to-do list so it becomes part of your daily or weekly routine.
- Think about the content that is relevant to your audience and batch into categories.
- Decide if you are going to post certain themes or categories on set days.
- Create a content spreadsheet of tips, quotes, articles etc.
- Plan posts on a content calendar.
Set time limits
- Break your social media activities into little bite size chunks of time daily or weekly.
- Spend 10 minutes checking your notifications. Go through your messages and comments and respond.
- Spend 15 minutes looking for relevant and informative articles that will appeal to your audience. Feedly is a great tool to use to save time.
- Scroll through your Facebook timeline and save posts that are of interest to read later.
- Spend 5 minutes liking a couple of posts or tweets that you can share or retweet to your followers.
- Schedule 30 minutes to plan and create content for the following week.
- Schedule 30 minutes to upload and schedule your created content using the Facebook scheduler, Buffer or HootSuite.
The key to keeping on top of your social media is to have a plan and stick to it so it becomes a routine. I know it can be hard to find the time when you are busy or even to feel motivated to
How do you keep on top of your social media?