The difference between an SMM & Community Manager

Do you know the difference between a social media manager and community manager? No, I didn’t either. To be honest, I thought they were the same role. I had not really heard the term community manager.

Now I am more interested in providing social media support, I have noticed these are two very individual roles.

Social Media Manager

A social media manager is responsible for being the brand on social media. Some of the tasks that they get involved with include:

  • Create social media content and graphics
  • Create, schedule and publish posts
  • Deal with Facebook and Instagram Ads
  • Create engagement on posts
  • Respond to comments and answer questions

Community Manager

A community manager is responsible for advocating a brand on social networks.

They will create their own social persona and actively go out within the online community to connect with potential customers and advocate accordingly.

Community managers deal with those who may not have heard of the business they work for. They will actively engage with potential customers and boost awareness for the brand.

While the two roles may seem very similar, social media managers act as part of the business. Whereas community managers represent themselves on behalf of the business they are promoting.

For many businesses, there will be one person who is probably doing both of these roles in some capacity.

Have you enlisted the help of either a social media manager or a community manager for your business? How did it go?

The difference between a social media manager and a community manager
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