Setting up new social media profiles for your new business
Are you thinking about setting up new social media profiles for your new business?
Firstly, congratulations! Setting up a new business is awesome, exciting and a bit scary.
No doubt you have been told that your business needs to be on social media. Before you start feeling overwhelmed, let’s look at some quick and easy steps you can take.
Set up your social media profiles
You may or may not know where your ideal customers are hanging out on social media. You can create a business profile on the main social media accounts (Facebook, Twitter, LinkedIn, Instagram and Pinterest).
If you can, use your business name in full or shorten it to something relevant if your username is taken (obviously not relevant for your LinkedIn personal profile).
It is worthwhile creating an account on the main social media sites, even if you are not planning on using them, you may in the future.
Setting up accounts is straight forward, and each platform guides you through the steps to set up your business profile.
Now that you have set up your accounts, let’s look at branding them for your business.
Use the same profile image
Whether you choose to upload your logo or a photo of you, ensure that you have the same photo for each social media account. It is a personal preference but as people buy into people and focus on the like, know and trust factor, having a photo of you may be the better option.
Use the same cover photo
The cover photo on Facebook is normally the first thing that your audience sees when they visit your page, so it is worthwhile having an image that is informative and relevant to what you do. You can showcase your latest product or service, let them know about your upcoming event or special offers.
Use the same cover photo, albeit a different size for Twitter. This will help with brand consistency and let people know it is the same business.
Write your social media bio
The amount of text that you can have in the about section does vary across each platform. It is worth spending some time creating your social media bio and having different versions and lengths to suit each platform.
Write an introductory post
Now you have completed the setup and your profile, write a post to introduce yourself and to say hi so when you start to get people checking out your page, it isn’t empty. It is also worth directing them to where you are going to be hanging out on social media.
So, there you go, you have created your social media profiles for your new business, now the fun can really begin with planning your social media content.
Check out my blog and Facebook page for more tips on social media.